February is the month of love, and in my last blog post I covered several unique and exciting ways to celebrate Valentineâ€™s Day in Nova Scotia with your loved ones. Now I want to talk about some business-to-business love that we can all show each other, not only this month, but on an on-going basis.
Last month I was lucky to attend a Social Media cafÃ© at the beautiful White Point Beach Resort on the South Shore. My travel and tourism colleagues who are heavily engaged in social media were all there, and we had some great discussions about coming together to pool our knowledge and tools for the greater good of the industry. We want to reach out to businesses that may be intimidated to start using new media or might not even have it on their radar at all. Letâ€™s be honest â€“ social media is a great tool for exposure, and the more our wonderful Nova Scotia companies are getting their names out there, the more visitors we will attract and the more fun, authentic experiences they will have while in our province! It truly is a win-win; so why not distribute our knowledge around the province?Â
White Point has partnered with Destination Southwest Nova, TIANS and others to put together a social media boot camp to do just that. What a better way to celebrate the Valentineâ€™s month than to show a little social media love to our fellow businesses? The program is perfect for those who have just started and want to know more, or who are looking for the tools and information to get their social media program up and running. The course is being offered on February 28th and March 1st at White Point Beach Resort. Â To register for this event please call 1-800-565-5068 and mention Social Media Boot Camp; space is limited! Feel free to contact me for information as I do have an electronic copy of the registration form, including the course agenda.
Social media is all about spreading around a little love. Re-tweet your fellow industry colleagues on Twitter, share their links on Facebook, or in our case; help them acquire the skills they need to successfully execute their own fun and engaging campaign. It’s all about visitors and friends showing us a little love back by spreading the word about our beautiful province – so go out there andÂ join in the conversation!
Lots of Love,
Laura O, Business Development