Stories of Motivation at the Scotiabank Bluenose Marathon


Today kicks off the Scotiabank Bluenose Marathon in Halifax, which invades our streets yearly during the May long weekend and injects the city full of runners and fans. The marathon started only in 2004, met with much success, and has continued on each year since with seemingly matched and surpassed enthusiasm.  According to the official website, Bluenose is the largest marathon weekend this side of Ottawa, boasting 8,000 participants in 2010.

Aside from the obvious promotion of healthy, active lifestyles, each year the marathon brings to Halifax the spirit of giving and support. Hundreds of thousands of dollars are raised in the months leading up to the marathon, for various worthy charities. Perhaps one of the most touching aspects of the Bluenose Marathon are the stories of motivation you read about surrounding the race: cancer survivors, teams raising money for an individual’s treatment, family members running in someone’s memory, and many, many more.  An article in today’s Chronicle Herald told the story of Newfoundland woman who ran the half-marathon with pancreatic cancer last year, and since, has become healthy and completely cancer-free. She is back to run again, with her family in tow.

This year, there is an emotional story of motivation close to home for us at Atlantica.  Our sales gal Laura Dole has been training with the Leukemia & Lymphoma Society of Canada’s Team in Training, with a personal fundraising goal of $1500. Laura and her family received the devastating news earlier this year that her Mom’s cancer was back. Laura will be completing the full marathon, for her Mom, as well for others who are bravely fighting blood cancers. Her physical and fundraising goals are admirable; she has worked hard both in her training and her efforts to raise the $1500, which she actually more than doubled!

Laura seems to put 110% into everything she does; whether it is working with our clients here at the hotel, making the time to fundraise and train for a full marathon, or being a great Mom to her six year-old son Connor.

We are extremely proud of Laura and want her to know everyone at Atlantica is behind her all the way. You are a remarkable woman, Laura! We know you will do amazing on race day and continue to be a source of support and pride for your Mom!

Good luck to all runners participating!

The Atlantica Team

Laura with Anni & Sammi

About Laura Oakley - Social Media Team

Laura Oakley, Social Media, Marketing and Communications - I am excited and honoured to be representing my client Atlantica Hotels in the online space!
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